Digital Marketing Tactics and Strategies

Each marketer will agree that marketing strategies are very valuable. Profits figures may vary depending on the investments that a business makes. Though, it is a no-brainer that marketing plays a significant role in the success of a business, whether big or small. Consider small businesses that use 1% of their income on average, for marketing.

1. SEO

• Here isn’t anything more important to digital marketing than SEO somewhat that might still mystify you in its ongoing complexity. While it’s true Google’s algorithms can still become confusing, you can better grasp how it works when you work more with the concept.
• It’s always better to have a practiced to manage SEO for you if you want to truly succeed. While you can learn some basics, you’ll want someone who’s worked in it a while to fully help you realize the best strategies.
• One recent strategy involves new HTTPS requirements already impacting SEO results. If you’re used to using HTTP pages, Google now suggests you switch to an HTTPS format. The reasoning behind this is many contact forms using HTTP pages aren’t deemed secure enough.

2. Search Engine Marketing

• If you’re new to search engine marketing, you’ll typically see it abbreviated as SEM. It’s a form of Internet marketing where you increase your SERPs through paid advertising methods.
• You’ll want an expert to help you in this field as well, particularly one who’s worked with Google Ads and search/display ads. In the case of Google Ads, you’ll want to educate yourself first on how the process works.
• What you’ll appreciate the most is Google makes their Google Ads easy to use through their attention to customization. They let you choose whether you want graphic display ads, YouTube video ads, text-based search ads, or in-app mobile ads. All of these are going to depend on your business style and the targeted customers you need to reach.
• Google makes it even easier with contained ad capability, plus superior metrics to track how well your ads work.
• Don’t forget about other paid ad chances, especially Facebook Ads. The latter gives you ample opportunity to customize to multiple ad formats.

3. Local Search Marketing

• You’re seeing a lot more attention to local search marketing in the last few years. It’ll continue being important far into the coming period as local businesses realize the value of being found by local consumers.
• To get started with local search marketing, you can again use more gifts from Google. Through Google My Business, you’ll be able to have your listing turn up the second someone does a Google search based on the user’s keywords. This includes your business appearing on Google Maps.
• Google makes it easy to update your listing as well so nothing develops out of date.
• Don’t overlook how important online reviews are, as well as your social reputation. You’ll want to inspire customers to write positive reviews on places like Yelp. On social media, starting chats and posting targeted content helps you use inbound marketing. Inbound techniques attract customers to you rather than you seeking them.

4. Content Marketing

• As a connective string to inbound marketing above, content marketing is a big part of enticing a targeted audience. What’s essential about content marketing is that you need to make your content valuable, relevant, and consistent to make it worth the time of those consuming it.
• In today’s time, you need to attend to creating content that can solve pain points and stay evergreen. Using shortcuts or black hat SEO tactics just to move to the top of search engines won’t work thanks to Google’s all-seeing eye.
• Think seriously about mobile content because smartphones are already making up 50% of all global devices. This is going to affect digital advertising, and how influencers promote your brand.
• Automation tools send content to prospects on their mobile devices at just the right times.

5. Email Marketing

• No doubt you’ve done some email marketing, but how effective is it in reaching your intended targets at the right times? Email marketing is already a great tool for generating more leads than possible through any other marketing method. You can also increase your sales and conversion rates.
• If you’re already suffering from overspending on other digital marketing, email marketing is one of the most affordable methods out there. In some cases, it’s free, unless using outsourced services.
• Since you can combine it with other media, it’s also one of the most integrated marketing methods. You can add social share icons, plus referral reward systems. Email marketing ultimately helps you shorten your sales cycles when using compelling content.

6. Social Media Marketing

• No hesitation you’ve posted content to social media already. Yet, what can you do to make it more effective this year and the next?
• To capture today’s audiences, Forbes notes various things, including automation to post your content when you know your audience is reading. Using tools like Hootsuite for post scheduling helps immensely when reaching users in other time zones.
• You’ll also want to curate some content if possible to prove your clout. Don’t be too proud to do this since it adds luster to your expertise and brand. When you curate content from others, they’ll likely reciprocate.
• Plus, don’t forget about hiring influencers to post content for you on popular social media channels.

7. Marketing Automation

• As you can see, marketing automation is an important element in a lot of digital marketing techniques. Knowing more about it, in general, should become a top priority as it becomes a standard for businesses around the globe.
• With 91% of successful businesses now saying automation is very important to their success, you can get a vision of what the present and future of marketing is.
• To become successful with this, try looking for a CRM platform with marketing automation built-in. These can work together well because your CRM already has contact information. Automating marketing content directly to your contact list helps you integrate your marketing all in one place rather than using disparate sources.
• What’s most important with automation is to keep your content consistent across all channels to avoid brand confusion.

8. Video

• Over the last decade, we became a more visual culture attracted to imagery in the digital realms. A lot of this comes in various forms, but there isn’t any question video rose to the top.
• We’re at the point now where more consumers of content prefer video above any other visual medium. Recent statistics show 87% of all online marketers now use video content of some sort.
• A lot of this comes from massive viewership on places like YouTube. Regardless, where you post videos isn’t going to matter without compelling content.
• More personalized video has become a norm lately, or at least ones directly addressing pain points of targeted viewers. The same goes for making your business look more human.
• Successful video marketing can mean behind-the-scenes tours of your business, or testimonials to show the human side of your brand.  This means paying attention to one major trend in video marketing: Storytelling.
• When you can tell a compelling story about your business and prove you can solve the pain points of customers, you have a can’t-miss formula.

In conclusion, the above marketing strategies can work wonders if they are utilized. Marketing campaigns cost money, but it is nothing likened to the revenue that these evergreen strategies will bring to your business. Marketing takes gone digital, and a combination with the classic techniques will surely garner good revenue.


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