The Salesforce Platform


When we type “Customer Relationship Management” or even just “CRM” into Google, one of the first results we get pertains to Salesforce, and for good reason… Salesforce is the number one CRM in the world. Not only does Salesforce operate as a SaaS (software as a service), it also provides users use as a PaaS (platform as a service). One of the best parts about the Salesforce platform is an unparalleled level of customizability where you can build your applications, according to your business needs. 

In this post, we will go into greater detail on the Salesforce platform.



Salesforce Platform:

The Salesforce platform, also known as the lightning the platform, can help you build some of the most innovative applications required by your business. The Salesforce platform also supports the programmatic way of customizing applications, and interactions between any third-party applications.

Integrate with Open Frameworks

Do you happen to desire to build your app on another framework or language such as Ruby, Java, PHP, etc and want to be sure the data flows into Salesforce? Salesforce can do that too! With the help of the unique platform, you can run, deploy, and manage any enterprise app in whichever language you’d like. You can even integrate those applications directly into Salesforce! Through microservice applications in Heroku, you can also get data from IoT devices pushed directly into Salesforce!

Collaborate with Salesforce Products

Let us say you have created your own application on the Salesforce platform, can you now also use standard CRM functionality or some of the products like Einstein Analytics, etc? Yes! You will have access to all the offerings that Salesforce is providing to its products.

App Exchange

Now, let’s say you have successfully built the application and want to share it with those who are involved in the same type of business as yours. Salesforce provides the No.1 Enterprise app store for such app distribution, and you can even monetize it! You can even look for other apps that are already distributed in AppExchange that maybe suited for your own business process.

Conclusion

Salesforce is a powerful platform that can help you create innovative and specialized apps for your business. This platform typically receives three releases in a year, and Salesforce continues to consistently update their offerings as a platform. Recently, Salesforce has even announced the launch of its blockchain platform to facilitate building blockchain networks.


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