What are the Best ways of Digital Marketing?

It is no exaggeration that you live in a digital world and from that perspective it is imperative that your business has an impressive presence in the digital space. In essence, digital marketing is the future of marketing in the world with the added advantages that it is cheaper than traditional marketing and is measurable.

Let’s list the different ways you can use the digital medium to popularize and drive conversions for your start-up or business.

•  Search Engine Optimization (SEO)
•  Search Engine Marketing (SEM)
•  Content Creation
•  Social Media Marketing (SMM)
•  Digital Display Advertising
•  Retargeting and Remarketing
•  Viral Marketing
•  Email Marketing

1. Search Engine Optimization (SEO)

• In layman’s terms, Search Engine Optimization (SEO) is essentially tweaking your website so that it comes up naturally or organically for search results in Google, Yahoo Bing or any other search engine.
• Google updates its algorithms regularly so that only the relevant results come up. From that perspective, many experts say that SEO is dead and the effort is futile. However, the truth is that Google tries to prevent algorithm manipulation and filters sites that don’t deserve to be on the top of SERPs.
• So there is no doubt you should invest in SEO work. Your website should address the technicalities related to content and query matching, spidering, indexing, and interpreting non-text content.
• Remember, it is the most cost-effective marketing strategy that will bring organic traffic to your business.

2. Search Engine Marketing (SEM)

• Search Engine Marketing (SEM) is the comprehensive strategy to drive traffic to your business, primarily through paid efforts. Hence it is also called Paid Search Marketing.
• The universe of SEM is diverse and complicated.Based on your business structure, you may choose PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions) model.
• There are different platforms for SEM. By far, Google AdWords and Bing Ads are the most popular.

3. Content Creation

• Research shows that content creation is a definitive method of marketing in 2014.All recent changes to Google’s algorithm - be it Panda, Penguin or Hummingbird - point to the fact that content is the most important metric while filtering search results.
• Content can be presented in different formats, including blogs, white papers, e-books, case studies, how-to guides, question and answer articles, forums, news and updates, images, banners, infographics, podcasts, webinars, videos, or content for microblogging and social media sites.

4. Social Media Marketing (SMM)

• Social Media Marketing or SMM is an offshoot of your SEM efforts. It involves driving traffic to your sites or business through social sites like Facebook, Instagram, Twitter, Pinterest, Google+, Linkedin, etc.
• As we mentioned above, good content is shared and liked.So create and customize content for different social media platforms. Remember to be prolific and original; you need to engage with users on a daily basis, at least four to five times a day. Your SMM efforts can be especially helpful for branding and driving sales.

5. Digital Display Advertising

• This again is a subset of your SEM efforts. You may use a variety of display advertising formats to target potential audience - be it text, image, banner, rich-media, interactive or video ads.
• You can customise your message based on interests, content topics, or the position of the customer in the buying cycle.
• However, note that Digital Display Advertising is relatively costly. You need experts to drive good ROI for your business.

6. Retargeting and Remarketing

• Essentially, Retargeting or Remarketing is a strategy to target customers who have already visited your website. It is based on cookie technology.
• Retargeting has emerged as a preferred strategy as you target customers who have already shown interest in your business; and hence the conversion rate is high.
• You may engage in Retargeting on your site, or on social network or on the mobile. Visualise your strategies based on the customers' buying cycle.

7. Viral Marketing

• Viral Marketing is a strategy where a unique content spreads exponentially online, because the content is appreciated, shared and liked immensely.
• This is a great way to brand and drive traffic to your website. The content can take any format; all you need is to be creative.

8. Email Marketing

• When you send a commercial message through email to a list of potential customers, the strategy is called Email Marketing.
• With an effective email marketing software, you can maintain email lists that are segregated based on several factors, including customers’ likes and dislikes, and spending habits. Remember to send personalized emails; this helps to develop trust.
• However, note that Email Marketing may also be considered as spamming and there are laws against it in some countries.

 Conclusion

It is important that you use different marketing strategies for your business and then find out which work best. In most cases, it is the combination of many strategies that will serve your objectives.

Digital Marketing is a dynamic medium and you should always be adapting to the changes. Use a Web Analytics tool to track performance and plan your next move.

Upskilling yourself with this Digital Marketing technology will helf you to get a successful career.

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